Spring 2025
1-week project
Individual

Bombas x HelloFresh

Brand collaborations offer an excellent opportunity to expand audience reach and attract new customers. However, many of them fail due to brand misalignment. With a focus on aligning missions and values, I designed collaboration merchandise for Bombas, a New York City based apparel company, and HelloFresh, a leading meal-kit provider. This project ensured that both brands’ identities were thoughtfully integrated to create a cohesive, unique and fun collection.

Bombas is an apparel company with a powerful mission: for every item purchased, one is donated to people experiencing homelessness.

Hello Fresh is a meal kit company that believes that “everyone deserves honest and delicious food”. Some of its initiative takle exactly this with projects to help underserved communities like LimeAid and Meals with Meaning.

Bombas is mostly known for their socks, the initial product that launched the company after the founders, Randy Goldberg and David Heath, realized it was the most requested item in homeless shelters. I worked on four sock designs and some silly sock puppet marketing graphics that blend the vibrant and energetic spirit of Hello Fresh with the comfort and attention to detail of Bombas.

These designs could be part of an exciting marketing campaign that raises awareness about current issues our communities are facing and empowers consumers to take action, all while enjoying the comfort and quality of their new socks.

For this collection, I focused on using bright, vibrant colors inspired by fruits and vegetables to evoke a sense of freshness and energy. My goal was to ensure each of the four designs felt distinct and memorable, while maintaining a cohesive look across the collection through consistent color themes. This approach not only celebrates the bright and colorful palettes associated with healthy food but also ensures visual harmony across all pieces.

I began the ideation process by sketching initial concepts in Procreate, allowing for quick exploration of different ideas and color combinations. Once the designs were refined, I moved to Adobe Illustrator to develop the final concept artwork and create polished marketing graphics, ensuring each piece was professionally presented. This workflow allowed me to balance creativity with precision, resulting in a collection that is both playful and unified.